Businesses that achieve strong growth will outgrow their web presence in a short time. They get into their stride, redefine their offer and set even higher goals for themselves.
That was the case with The FES Group. The Yorkshire and London-based compliance specialists came to us for a website to match their real world success and act as a springboard to greater things.
The construction industry is built on a foundation of good relationships but if you’re looking to forge new connections, you need to make it easy for everyone to see why they should pay attention to you.
The FES Group had build up impressive scale and reach, with a network of specialists across the country, all ready to handle any project, from the quirkiest single build to large scale housing schemes and big commercial ventures.
They were turning out large quantities of reports and consultancy, on time, on budget and to happy clients.
But their existing site, built a few years ago, didn’t express this.
— Ben Wood, operations director, The FES GroupOur new website projects a really strong image of our firm. The unique way that we deliver our services is much clearer visually impressive.
— Ben WoodPlump’s approach is both structured and creative. Their team really helped us establish our objectives and the whole project was planned out up-front which made it a real success.
— Ben WoodWe found the initial workshop incredibly useful and would recommend to anyone who’s considering investing in their online strategy.
We evidenced the claim ‘we cover the whole of the UK’ with a dynamic map, dotted with markers to show their active sites.
The map pulls actual location data from their live projects so it is effortless to keep up-to-date.
Just as easily updated is a bank of figures, clocking up the number of EPC certificates completed and air tightness tests finished across their live sites.
— Ben WoodWe’re extremely happy with the look and feel of the site, especially the locations map, it’s really impressed our clients, which is exactly what we wanted from it.
FES’s excellent relationships with its clients speaks volumes, so we decided to focus on just that.
Customers are generally happy to provide testimonials for a job well done, so we gathered a collection of positive comments from reputable industry figures.
FES sets a lot of store by customer service. So much so that they’d already invested in the document-sharing FES Cloud app, which we built the previous year.
The feature means clients can stay up to date with the progress of their certification in real time. We boosted its presence on the site, not just so it was easy for existing clients to log in but also to show potential clients that the team lives up to its claims of focusing firmly on a customer-first mindset.
What we learned
On a website built by specialists for their clued-up customers, there’s inevitably a tension between SEO and assumed knowledge.
Our job is to make the site rank on search engines, while FES’s job was to help us tread the tightrope between including all the right keywords and phrases without talking down to an expert audience.
It was an element of the site that took quite a bit of to-ing and fro-ing before we were all happy with the result.
We also embraced the power of ‘show don’t tell’ and were all delighted with the compelling infographics we created to add genuine heft to our client’s claims.